My new favorite statistic: proof our sites launch months faster.

Earlier this year, we spent a few days focused on our company (a rare event; we spend nearly all the rest of the year focused on our clients) and one thing we strongly felt we were good at was ensuring project timelines. On the face of it, timelines seem like project management issues, but they’re not. It’s actually a combination of a quality design process, easy-to-deploy technology, a dedicated team, and the ability to apply internal pressure as necessary within a healthcare organization. Complicated? It can be.

But I walked away from that meeting wondering how good.

We did a little math on our own projects and, it turns out, from start to launch, our average project takes 4.5 months.

It’s a number so low, I’ve been laughed at by potential clients who didn’t think it would work in their organization. (Note I used the term potential; we avoid poorly run hospitals as much as hospitals want to avoid a poorly run vendor.)

Someone had the very bright idea to go back over projects that went some way besides MedTouch — other healthcare web vendors, local firms, or internal resources — and call our contacts there to find out how it went. As part of our survey, we asked if they’d launched their site and how long it took.

The answer?

8 months was the best estimate; only one had actually launched. It took that client 8 months exactly.

In other words, clients who picked MedTouch reduced the time it took for the whole organization to deliver the project by 3.5 months.

I call that exceptional. And now we can show the math to prove it. :)

About Paul Griffiths

Paul has been CEO of MedTouch since April of 2007 and, prior to that, held the position of COO. As a co-founder, he has helped set the vision for the company from its inception. Paul is an active speaker in the healthcare marketing community. In addition to the dozen webinars MedTouch presents each year, Paul can be seen and heard giving lively talks around the country about helping healthcare organizations succeed online: from New England (NESHCo), to Tennessee (TSHPRM), Florida (FSHPRM), and Las Vegas (Annual Healthcare Internet Conference). Prior to MedTouch, Paul managed online brand experiences for a variety of for-profit and not-for-profit organizations. He has over 15 years of combined experience in online commerce, interactive marketing, experience design and content management solutions. Most notably, he directed the consumer-facing channel for the now defunct Send.com, an online gift delivery network that raised $45 million from such VC luminaries as Greylock, Highland Capital, Benchmark and Charles Rivers Ventures in the late 1990s. Paul earned a Master of Arts in Creative Writing from Boston University, and a Bachelor of Arts in Creative Writing from Sarah Lawrence College. When he’s not traveling across the country to visit clients or to speak at healthcare conferences, Paul runs a humanitarian non-profit with his wife. He’s thrilled to finally have a yard for his dogs and two boys, and often daydreams of spending a summer in Iceland.

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