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About Us
MedTouch helps healthcare organizations succeed online. By combining interactive marketing strategy with creative and technical excellence, MedTouch ensures its clients achieve specific and measurable results. Those clients include dozens of nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and healthcare-related not-for-profits in more than twenty states.
Do Meta Tags Matter?
Recently, Google finally answered one of the more perplexing and debated questions in SEO: which meta tag is most important? The title tag? The keywords? The description? Do any of them even matter? And, true to form, Google answered the question without saying anything.
Google has introduced “sitelinks” to its results pages. If a page shows up in the coveted number one position, it is now often rewarded with this search game-changer. The reward: real estate, and lots of it.
Sitelinks are links...
Is your paid search working with your search engine optimization efforts?
As more and more businesses turn to search engine advertising, the need becomes ever greater for a highly-optimized search advertising strategy. An integrated search engine optimization (SEO) and/or search engine marketing (SEM) presence can catch the eye of a search engine user at any stage of the buying cycle, and help users cut through all the...
The Death of the Phone Book: Good for the Planet, Bad for Online Search
Last month, the city of San Francisco voted to ban the automatic drop of more than 1.5 million phone books within its city limits. This ban goes a bit further than Seattle’s law, passed last year, which allows residents and businesses to opt out of receiving the books. That law has already been upheld by the courts. While the ban is not a...
Mobile Developer Joins MedTouch
MedTouch is pleased to announce Eric Turner to the MedTouch team. Eric will be responsible for developing and guiding mobile strategy for clients, integrating mobile and social media networking and developing Facebook applications. Some interesting statistics about mobile: There are approximately four billion mobile subscribers across the...
Google Places Causing You Problems?
Google Places can be a tricky beast. You update your address only to have it overwritten by Google. You move to a new location, a location Google doesn’t yet recognize. Or one of my favorites, Google Places puts your hospital right in the middle of a lake. MedTouch has successfully been solving these challenges for healthcare clients, often...