Speaking at AMA Houston Tomorrow: Direct Marketing to Physicians

Speaking at AMA Houston Tomorrow: Direct Marketing to Physicians

Our own Matthew Dillingham will be speaking at the AMA Houston event tomorrow, “Direct Marketing to Physicians.” Here’s more about the event.  You can still sign-up at the door! How do you break through the 200 marketing messages physicians receive each day? At our June Healthcare SIG meeting, a panel of four experts will...
Well Tumbl’ed: Excerpts

Well Tumbl’ed: Excerpts

Will the effort to reduce health care costs by comparing treatments ultimately undermine the relationship between doctors and patients? — Comparing the Costs of Medical Treatments – Well Blog – NYTimes.com MedTouch Hires Interactive Director Requiring hospitals to adopt electronic medical records would reduce their own costs...
MedTouch Appoints New Director of Interactive in its Growing Houston Office

MedTouch Appoints New Director of Interactive in its Growing Houston Office

MedTouch, the Online Marketing Experts for Health Care, Continues to Deepen its In-House Expertise with a New Senior Appointment HOUSTON–(BUSINESS WIRE)–MedTouch, the leader in transforming healthcare organizations online, announced that Christina Brinch Clark has joined the Houston office of the firm as Director of Interactive. Ms....
Setup MedTouch Tumblr Page

Setup MedTouch Tumblr Page

Even wackier than Twitter: the MedTouch Tumblr...
President Obama: “We Must Address the Crushing Cost of Health Care.”

President Obama: “We Must Address the Crushing Cost of Health Care.”

Text from President Obama’s Address to Congress: …We must also address the crushing cost of health care. This is a cost that now causes a bankruptcy in America every thirty seconds. By the end of the year, it could cause 1.5 million Americans to lose their homes. In the last eight years, premiums have grown four times faster than...

The True Cost of Friendship? 1/10th of a Hamburger. Burger King gets jettisoned from Facebook.

Frequent guests know of my love for all things Facebook and winsome burger commercials, but I never thought the two would meet so well. The NY Times reports today about the lose a friend, gain a whopper campaign: While many trivial actions do prompt Facebook to post an alert to all your friends… striking someone off your list simply is not...

Inauguration Day

We’re streaming CNN.com at our offices!   Back to regular blogging...

Forget Bernie Madoff, is Social Security the #1 Ponzi Scheme?

In the wake of the Madoff disaster, I have read some minor op-eds citing Social Security as the biggest Ponzi scheme ever. Really?  Honestly, I would think that this kind of talk might not warrant coverage from CNBC, whose article “The Real ‘Mother’ of All Ponzi Schemes” likens our national safety net for seniors and the...

My Healthcare Options Penalizes Hospitals and Confuses Consumers

Recently, the Massachusetts Health Care Quality and Cost Council unveiled its new website, My Healthcare Options.  While intended to directly support consumers and physicians as a decision-making tool, the site unnecessarily penalizes otherwise good hospitals through inconsistent ratings, by presenting those ratings without context, through...

My Healthcare Options

The long, long, long awaited — and perhaps feared — Massachusetts quality and cost site just launched yesterday, entitled MyHealthcareOptions. Despite a funky stretched out picture on the homepage and a cartoony rating stars that evoke a Mario Brothers outing more than Michelen fine linen, I’ve been having fun poking around the...

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