Content that Means Business

Content that Means Business

MedTouch is pleased to announce Angie Toomsen as Director of Content Strategy and Development. Angie guides MedTouch clients in the establishment of organizational content governance and web standards, ensuring ideal brand representation and consistency of tone and persona online. Working collaboratively with our web design team, Angie advocates...
Is your paid search working with your search engine optimization efforts?

Is your paid search working with your search engine optimization efforts?

As more and more businesses turn to search engine advertising, the need becomes ever greater for a highly-optimized search advertising strategy. An integrated search engine optimization (SEO) and/or search engine marketing (SEM) presence can catch the eye of a search engine user at any stage of the buying cycle, and help users cut through all the...
The Death of the Phone Book: Good for the Planet, Bad for Online Search

The Death of the Phone Book: Good for the Planet, Bad for Online Search

Last month, the city of San Francisco voted to ban the automatic drop of more than 1.5 million phone books within its city limits. This ban goes a bit further than Seattle’s law, passed last year, which allows residents and businesses to opt out of receiving the books. That law has already been upheld by the courts. While the ban is not a...
Mobile Developer Joins MedTouch

Mobile Developer Joins MedTouch

MedTouch is pleased to announce Eric Turner to the MedTouch team.  Eric will be responsible for developing and guiding mobile strategy for clients, integrating mobile and social media networking and developing Facebook applications. Some interesting statistics about mobile: There are approximately four billion mobile subscribers across the...
Google Places Causing You Problems?

Google Places Causing You Problems?

Google Places can be a tricky beast. You update your address only to have it overwritten by Google. You move to a new location, a location Google doesn’t yet recognize. Or one of my favorites, Google Places puts your hospital right in the middle of a lake. MedTouch has successfully been solving these challenges for healthcare clients, often...
MedTouch CEO Paul Griffiths in The News: Reaching Patients, Consumers, and Doctors in the Future

MedTouch CEO Paul Griffiths in The News: Reaching Patients, Consumers, and Doctors in the Future

SmartBrief’s Healthcare Blog recently featured our CEO in a post summarizing a presentation given to the New England Society of Healthcare Communications on what healthcare will look like in future. “For marketers, Griffiths said, the key is finding ways to gather data on patients that can dive into the why of decision-making — why...

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