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How To Know if Your Hospital Website is Search Engine Friendly: Content Management System Checklist – Part 1

At MedTouch we work with a lot of hospitals and we have seen our fair share of Content Management Systems (CMS). While all have their idiosyncrasies,  Google’s algorithm requires a standard checklist of items for website content to be indexed, and further, ranked well in search engines for your hospital’s services and procedures. Using this [...]

How to Know if Your Hospital Website is Search Engine Friendly – Content Management System Checklist – Part 2

(This is the second part of a two part blog series. If you landed on part two in error, you can read part one here.) 6. Internal link support and ability to update links if changed Does your CMS allow you to easily manage links to other pages within your site? If you rename a [...]

MedTouch Summer Webinar Series: Free Healthcare Webinars

Travel budget cut?  No problem.  We’re bringing you a summer full of the best educational content available.  The best part?  It’s all free.  Think of it as a staycation for your mind. #1: Turn Traffic Into Appointments Why Search Matters With 80% of the American population performing healthcare research online, web marketing has gone mainstream. [...]

Speaking at AMA Houston Tomorrow: Direct Marketing to Physicians

Our own Matthew Dillingham will be speaking at the AMA Houston event tomorrow, “Direct Marketing to Physicians.” Here’s more about the event.  You can still sign-up at the door! How do you break through the 200 marketing messages physicians receive each day? At our June Healthcare SIG meeting, a panel of four experts will discuss [...]

Setup MedTouch Tumblr Page

Even wackier than Twitter: the MedTouch Tumblr page.

Inauguration Day

We’re streaming CNN.com at our offices!   Back to regular blogging soon!

MedTouch Clients Awarded More Awards: Award-Winning Sites Continue Their Award-Winning-ness

Three more awards for MedTouch clients St. Dominic Hospital in Jackson, Mississippi; Wolfson Children’s Hospital of Jacksonville, Florida’s Baptist Health; and the Rehabilitation Hospital of the Cape and Islands. CAMBRIDGE, Mass.– MedTouch, a leading provider of interactive, web-based solutions for health care organizations, announced three more client awards for the strategic development of St. Dominic’s [...]

Why Smart, Ticked Off Computer Guys Are Looking to Destroy Your Hospital

Having gone through my venture capital financing hazing in the late nineties, one of the features I’ve noticed about businesses that get funded are those which have a “disruptive” model to them.   VCs enjoy the idea that their investments will not only create value for their own businesses but, in the words of a (very [...]

Recent updates: Skagit, Mass Eye and Ear, Brooks, and our webinars!

First, we launched a few sites this summer: 1. Skagit Valley Hospital: a progressive, community hospital north of Seattle with a beautiful campus and now, a website to match it. 2. Mass Eye and Ear launched their first site with us, highlighting their involvement in the Temporal Bone Consortium. 3. Brooks Rehabilitation launched a new [...]

MedTouch Announces Formation of New Professional Services Group at the New England Society for Healthcare Communications Fall Institute

The new division, MedTouch PRO, will focus on the unique needs of integrated hospitals and health care systems through developing and executing successful web strategies WESTBROOK, Conn.–(BUSINESS WIRE)–MedTouch, a leading provider of interactive, web-based solutions for health care organizations, announced today the launch of MedTouch PRO, a new professional services division to provide online strategic [...]

A Day in the Life of a Mom

24 May 2011

MedTouch and NWH partnered together to develop an iPhone application, mobile site and Wait Time status to help patients make informed decisions. Below is how a conversation in Newton might play out between two mothers when faced with a real decision about their family’s healthcare. Kate123: (5:32 PM) My daughter is having another asthma attack [...]

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Posted in healthcare, mobile, Uncategorized0 Comments

Healthcare in China: Ripe for innovation?

10 May 2011

I’ve just returned from 11 days of traveling through Hong Kong and China, as part of a personal quest to try to understand China’s role on the global stage in various industries.  One thing that I was told repeatedly during my time there is that one of the biggest problems facing China today is the [...]

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Posted in culture, health information, hospital quality, physicians1 Comment

Find MedTouch at an Event Near You

25 April 2011

It’s a full week of conferences, speaking engagements and more at MedTouch. Here’s where you can find us on the Eastern Seaboard this week: 4/26- 4/28: Our talented VP’s Lee Crouch and Sandra Fancher will be exhibiting at The National Association of Cancer Center Development Officers/Public Affairs Network and Marketing (NACCDO/PAN) Annual Conference in Chapel [...]

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Posted in conferences, Marketing, mobile0 Comments

How Interactive Is Your Interactive?

21 April 2011

  Are you using your interactive tools effectively? Here are a few ideas we have been working on. 1)      Developing widgets to dynamically distribute your content to other sites. 2)      Dynamically update your Facebook pages with data feeds. A project we recently launched for Suburban Health presents their Featured Jobs right on their Facebook without [...]

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Posted in e-health, Facebook, health information, Interactive, mobile, technology, websites0 Comments

Website Design Principles for Boomers – How to Reach Your Audience

07 April 2011

Continued from Part 1 on Top generational healthcare marketing tips. This advice generally applies to everyone- not just boomers. Keep in mind that design principles also depend on what you’re selling. For example, if your health plans are largely Medicaid and Medicare, you’re probably looking at an audience made of boomers, but if your organization [...]

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Posted in Facebook, health information, Marketing, mobile, navigation, web best practices, webinars, websites1 Comment

Is your hospital reaching boomers? Top generational healthcare marketing tips

01 April 2011

Let’s start with a few facts about the Baby Boomer generation, a group unlike any previous midlife generation in terms of cohort size, spending power, and independent spirit. By one estimate, they lead all generations in technology spending, including online purchases. They are also one of the fastest growing segments of social networking users. They [...]

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Posted in Marketing, social media, technology, web best practices, webinars1 Comment

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