18 February 2011
The following article was originally published on February 13, 2011 in The Monroe Patch Online by Bill Bittar. Lee Crouch is our talented Vice President of Business Development at MedTouch, and a veteran of healthcare marketing. In addition to her position at MedTouch, Lee serves as President of the New England Society of Healthcare Communicators [...]
Posted in culture, embracing adversity, engage with grace, medical mission, medical trip0 Comments
28 January 2011
What is destination marketing for healthcare, anyway? By definition, it means: Attracting and engaging patients from across the state, region or country, by focusing on a key service line or center of excellence and providing that service at a higher level of quality and patient satisfaction than anyone else. So why would someone travel for [...]
Posted in healthcare, Hospital brand, hospital quality, recruiting, webinars, websites3 Comments
17 January 2011
The following was originally posted on January 12, 2011 in Sitecore’s Best Practice Blog, part of the Sitecore Community.* What is information architecture (IA)? IA is an important step in the strategic development and design process of your new website. Done right, IA supports your entire business strategy. Done right, IA elevates your website from [...]
Posted in content development, healthcare wireframes, hospital sitemap, information architecture, navigation, websites0 Comments
07 January 2011
As 2010 drew to a close, there was a lot to be thankful for at MedTouch. New clients, new employees, and a new office in Cedar Rapids, Iowa – all of which contributed to a dramatic year of professional and financial growth. This year, instead of giving away clients mugs and tote bags, we decided [...]
Posted in clients, conferences, healthcare0 Comments
29 December 2010
You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child. Your clothes? Short skirts, lab coat, and purple hair. You get $75 per hour and exposure at a premium sports marketing event. The sponsor gets access to a population of potential [...]
Posted in boston globe, healthcare, Hospital brand, hospital PR, Marketing, press0 Comments
20 December 2010
This week’s post is a round-up of some of the best web tools out there to help you in your work. We know healthcare marketers wear many hats; now, here are a few tools to save you time and improve your online marketing effectiveness. Search Tools: Google Insights For Search – With this free Google [...]
Posted in Marketing, social media, technology0 Comments
© 2012 MedTouch Blog – Making Healthcare Interactive. Powered by WordPress.
Connect With Us