MedTouch Blog – Making Healthcare Interactive

Our own Matthew Dillingham will be speaking at the AMA Houston event tomorrow, “Direct Marketing to Physicians.”

Here’s more about the event.  You can still sign-up at the door!

How do you break through the 200 marketing messages physicians receive each day?

At our June Healthcare SIG meeting, a panel of four experts will discuss the challenge of getting your message to physicians. They’ll describe the use of on-line and in-person tools and techniques to reach physicians. Hear directly from a pharmaceutical representative about how best to capture the interest and attention of busy physicians. Learn tips and techniques to help you develop more effective direct-to-physician programs.

Program Format
Each expert will provide a 15-minute presentation that is followed by a panel discussion with audience participation in the form of questions and answers. The discussion will be moderated by Vickie Alleman, a former healthcare marketer and author, with more than 20 years experience in marketing to physicians.

Attendees Will Learn:

• What’s new in on-line marketing to physicians
• How to utilize social media and mobile technology for business communication
• How to get to the decision maker; meeting with physicians and clinical staff
• The use of old fashioned grass roots marketing efforts

Panel
Mathew Dillingham – MedTouch
VP, Client Services and Strategies

Alicia Garza – Pharma Representative and Trainer

Anna Dragsbaek – Houston Area Immunization Partnership, Executive Director

Julie Chance – Strategies by Design
Healthcare Relationship Building Coach

This entry was posted on Thursday, June 4th, 2009 at 7:41 am and is filed under Marketing, MedTouch, physicians, speaking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.