In recent years, the concept of “checking in” at a restaurant or venue through social media sites like Foursquare or Facebook has become increasingly popular as more and more of the population adopts smartphones. These days, people use their mobile phones for just about everything – networking with others, shopping online, downloading music, looking up [...]
Tag Archive | "healthcare"
Checking In: Location-Based Services for Healthcare
Posted on 15 August 2011.
Posted in consumers, Facebook, healthcare, Marketing, mobile, social media, technologyComments (0)
Healthcare in China: Ripe for innovation?
Posted on 10 May 2011.
I’ve just returned from 11 days of traveling through Hong Kong and China, as part of a personal quest to try to understand China’s role on the global stage in various industries. One thing that I was told repeatedly during my time there is that one of the biggest problems facing China today is the [...]
Posted in culture, health information, hospital quality, physiciansComments (1)
Destination Marketing and Medical Tourism: The Next Frontier?
Posted on 28 January 2011.
What is destination marketing for healthcare, anyway? By definition, it means: Attracting and engaging patients from across the state, region or country, by focusing on a key service line or center of excellence and providing that service at a higher level of quality and patient satisfaction than anyone else. So why would someone travel for [...]
Posted in healthcare, Hospital brand, hospital quality, recruiting, webinars, websitesComments (3)
Five Free Web Tools for Healthcare Marketers
Posted on 20 December 2010.
This week’s post is a round-up of some of the best web tools out there to help you in your work. We know healthcare marketers wear many hats; now, here are a few tools to save you time and improve your online marketing effectiveness. Search Tools: Google Insights For Search – With this free Google [...]
Posted in Marketing, social media, technologyComments (0)
The Mobile Revolution is Coming to Healthcare
Posted on 02 December 2010.
MedTouch has been thinking a lot about the future of healthcare and we want to hear your thoughts! There’s lots of buzz about how smartphones are changing the game, from hospital mobile applications to iPads in the doctor’s office, mobile websites, advertising opportunities and beyond. We’re curious to hear what your hospital plans to do [...]
Posted in mobileComments (0)
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