Posted on 25 April 2011. Tags: hospital, smart phone, strategy
It’s a full week of conferences, speaking engagements and more at MedTouch. Here’s where you can find us on the Eastern Seaboard this week: 4/26- 4/28: Our talented VP’s Lee Crouch and Sandra Fancher will be exhibiting at The National Association of Cancer Center Development Officers/Public Affairs Network and Marketing (NACCDO/PAN) Annual Conference in Chapel [...]
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Posted in conferences, Marketing, mobile
Posted on 24 February 2011. Tags: branding, hospital, mobile, smart phone, strategy, survey
The results are in for our 2011 Healthcare Mobile Survey* and it looks promising for the future of mobile-ready healthcare websites and mobile advertising. The survey shows that healthcare organizations are thinking a lot about the mobile web in 2011 even if they are allocating a relatively tiny amount of their budget to creating a [...]
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Posted in mobile, technology, websites
Posted on 28 January 2011. Tags: branding, healthcare, hospital, strategy
What is destination marketing for healthcare, anyway? By definition, it means: Attracting and engaging patients from across the state, region or country, by focusing on a key service line or center of excellence and providing that service at a higher level of quality and patient satisfaction than anyone else. So why would someone travel for [...]
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Posted in healthcare, Hospital brand, hospital quality, recruiting, webinars, websites
Posted on 06 December 2010. Tags: hospital, strategy, video
The Maccabeats, an a cappella group from Yeshiva University, hit it big time this week when CNN packaged their video in a story about the increasing hipness of Hanukkah. If you haven’t see it – 2m views and still counting – the video is a goofy, disarming, and joyful look at the Festival of Lights. [...]
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Posted in Maccabeats, Marketing, social media, video
Posted on 02 December 2010. Tags: healthcare, hospital, mobile, smart phone, survey
MedTouch has been thinking a lot about the future of healthcare and we want to hear your thoughts! There’s lots of buzz about how smartphones are changing the game, from hospital mobile applications to iPads in the doctor’s office, mobile websites, advertising opportunities and beyond. We’re curious to hear what your hospital plans to do [...]
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Posted in mobile
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