If you're new here, you may want to subscribe to our RSS feed. We also have another blog you may be interested in reading. If you have decided that you like us and want to talk more, contact our sales team. They would love to talk. Thanks for visiting!

I read an excellent post on Mashable today,  about how less is more and how to unlock the web.   Much of the post concerns Twitter, an application so sublime, it’s hard to put into words what it does for you.   (But you can follow MedTouch on Twitter here.)

The power of simplicity can’t be understated.  By example, I had a microwave/toaster oven for a brief period of time.  It was left by the previous residents of the house.  Wonder why?   Because I’m sure they found it difficult - as I did - to determine how long to cook something (no numerical keys; just dials) and to take items out when it was a toaster (you needed tongs) and why you couldn’t leave things on top of it (much surface area hotter than a microwave).

In short it was a “time saving” device, but only if I could adapt to it. I couldn’t.  I had a solid understanding of a Platonic microwave and toaster oven ideal.

Twitter is an excellent example of an application that is so simple, you know we are still working to understand and appreciate its value.   In that sense, adding more features to something we are still in the process of discovering, robs that experience of joy.

Now, not everything can be Twitter, but this certainly explains why we prefer a conversation rather than an RFP.  There’s a joy to the creative process that comes out in conversations in way over-processing never quite gets at.

This entry was posted on Tuesday, July 1st, 2008 at 1:27 pm and is filed under social media, web best practices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.