This week our team was meeting with Phelps County Regional Medical Center Physicians Group (PCRMC) to discuss phase II of their online strategies.  At the meeting, Elizabeth Hedrick in the Recruitment and Business Development office presented the results of the Facebook advertising campaign.

I’m often asked to prove the value of social media and Elizabeth’s analysis and results were so interesting I asked if I can share.

Below is a summarized version of her report:

PCRMC Physicians Group was able to go live with their Facebook account the week of May 1, 2011.  During the first week the page was very plain, had no character and no ads.  The only likes that were received were those of the administrators.

The group had decided to experiment with a few ads to see if it would ignite an increase in their page’s likes.  The spark was lit and a trend was started. The data that was received from the Facebook reporting site showed consumers would click the ad, but only 20-40% would take the extra step and like the page, or be a follower of the page.

After consulting with MedTouch, PCRMC Physicians Group decided to invest in a personalized landing page. This presents the visitor with a welcome page that provides answers and calls-to-actions instead of the Facebook Wall. PCRMC saw a tremendous change as a result of this new landing page, which the Facebook ad redirected too.  Over 80% of consumers that clicked the ad also Liked the page.

Before adding the About Us Welcome page, PCRMC had 100 Likes. Two weeks after launching the About Us Welcome tab, they had 300.

Thanks PCRMC for partnering with MedTouch!

If you would like to know more about Facebook pages, please contact our business development team to start a conversation.