Posted on 23 May 2008.
Paul, our CEO, will be in Houston June 20th presenting on social media, and how to use this new phenomenon when communicating with patients and potential patients. I guess this is what happens when you provide too much information on your Facebook profile.
Social media—including blogs and interactive websites—is the future of marketing. Other industries have adopted Web 2.0, but the healthcare sector has been slow to engage in social marketing as a strategy.
Our panel of experts will attempt to demystify Web 2.0. Using case studies, they will explain how to get started harnessing social media in order to reach various healthcare audiences: patients & their families, doctors, nurses, clinical and non-clinical caregivers. They will explain how to take your website to the next step and utilize interactive web feedback to market your practice or product.
If you are an AMA member, and happen to be in Houston that morning, go check it out. It will be entertaining…
About Matthew Dillingham
Matthew serves as Managing Partner in our Houston, Texas office, where he oversees MedTouch’s design team. He also leads Team Unusual, our marketing and business development team. How do you lead a successful “unusual” team? You mix equal parts creative, intelligent, hard-working, and add (more than) a dash of geekiness.
Matthew has over twelve years of experience in interactive marketing and operations. Prior to joining MedTouch in the fall of 2007, he held a variety of leadership positions in the healthcare, education, energy and financial services industries, including the oversight of marketing web services operations and web site strategy development for Texas Children’s Hospital and Baker Hughes.
Matthew graduated from Texas Tech University with a Bachelor of Arts in International Affairs and Marketing, and a Masters of Business Administration from Houston Baptist University.
Thanks to this work at MedTouch, Matthew has been to almost every state in the country. When he’s not plane-hopping, Matthew enjoys being outside and using his green thumb and previously owned a National Wildlife Federation Certified backyard.
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