We’ve launched our new site… finally.

Posted by Paul in MedTouch, launch, web best practices on 02 20th, 2008 | no responses

When you work helping hospitals and healthcare organizations deliver exceptional web presence online, you’d think that updating your own site would be a snap.

Oh, you’d be wrong.

Every time we start a new engagement, we caution our clients: the biggest reason your site will run late is because you will sign up for writing content that you don’t have time to write.

This thought came to me last week as I was editing copy after-hours.

While update our site little by little, once a year we overhaul it. This year’s site displays many things what we’ve learned over the last year. In addition to a more web contemporary look, it contains best practice search engine techniques, leverages a simple but compelling flash piece to engage the visitor, employs a pick down list for easy navigation, and takes advantage of ever larger screen sizes.

And despite all we’ve learned delivering sites for several dozen clients, there I was, up late worrying about proper semi-colon usage.

And that reminded me, as we mentioned in our recent webinar: content is still king.

Check out the new MedTouch.com site.